高概念:“小黄人”系列电影创意中的营销

Title: Gāo gàiniàn:“Xiǎo huáng rén” xìliè diànyǐng chuàngyì zhōng de yíngxiāo (High Concept: Marketing in the “Little Yellow Man” series of film creativity)

Author(s): Li Qinye; 李沁叶;

Journal: Sìchuān Xìjù 四川戏剧 (Sichuan Drama)

ISSN: 1003-7500

Year: 2017

Volume:

Issue: 2

Page(s): 60-65